To source:
quality handmade fair trade jewellery, classic and casual clothing, accessories and household goods from Africa, South & Central America, and South Asia.
To sell:
• at reasonable prices
• to increase volume of sales to provide a better income for more workers
To raise awareness
promote and campaign for fair trade.
To maintain IFAT criteria on fair trade. eg,
• establishing long-term trading relationships with producer groups, promoting
transparency and accountability, and building trust
• not using child labour
• paying a living wage plus social premium for health, education and training
• using eco-friendly materials as far as possible
• not degrading the environment as far as possible
• establishing good communications and ideas' exchange with producer groups
• workers having a democratic say in how they work
• upholding respect for the individual